EphMRA 2009
     
  EphMRA 2009  
     

 

 
   
 

EphMRA 2009 Programme

DAY 2 - WEDNESDAY 17 JUNE 2009

08.30 - 11.30 (includes coffee break)
Additional time for Committee Meetings and/or Joint Meeting of Board and Committee Chairs - optional for Committees
08.30 - 11.30 (includes coffee break)
Masterclass Training - 3 in parallel - Session 2
Masterclass 1: Mapping - Where is our products position and where are the others?
Masterclass 2: Forecasting - Role of Market Research in Pharmaceutical Forecasting
Masterclass 3: Segmentation - How to Target and Promote to the Customer Effectively
11.30 Masterclasses finish
11.30 - 12.15 EphMRA AGM - for Full Members
12.15 - 12.30 EphMRA President’s Welcome and Update report - open to all registered Conference Delegates
12.30 - 14.00 Lunch and Agency Fair Opens - Lunch available in the Agency Fair room
   
EPHPHMRA CONFERENCE - WEDNESDAY 17 JUNE 2009
  Chairs: Allan Bowditch - Ziment, USA and Anne Loiselle - EQ Healthcare, Canada
14.00 - 14.45 Dom Mee - Plenary session
“Surviving the Storm”
A former Royal Marine Commando, Dom Mee is a successful International Yacht racer who has faced and overcome extreme challenges both on the high seas and in the Artic where he survived polar bear attacks in overwhelming weather conditions. He is a Survivor and a real life hero, with amazing nautical adventures and near death experiences under his belt. Dom will share his insight and experience about overcoming challenges to survive.
 
Dom Mee - Maritime Explorer, UK
 
14.45 - 15.00 Q&A / Panel Debate
15.00 - 16.10 Coffee Break within the Agency Fair Open
16.10 - 16.40

Chairs: Allan Bowditch - Ziment, USA and Anne Loiselle - EQ Healthcare, Canada
Plenary session
Slaying a Sacred Cow.
Linda Grosjean - F.Hoffmann-La Roche Ltd, Switzerland and
Orlando Wood - BrainJuicer, UK
 


This paper demonstrates how challenging assumptions and beliefs can lead to breakthrough innovation. Experimental economists claim that the collective judgement of the crowd can predict the success or failure (for example of a product launch) at least as accurately as the experts but can this theory be applied to market research and Healthcare in particular? Hear the outcomes of a fascinating experiment with physicians Vs ‘the crowd’ and the potential impact it might have on Pharmaceutical market research.
16.40 - 16.55 Q&A / Panel Debate
16.55 - 17.40 Parallel Session Papers (includes debating/Q&A time)
16.55 - 17.25 Paper presentation
17.25 - 17.40 Q & A
PARALLEL SESSION 1

The great leap forward: how being
consumer-centric can revolutionize
pharmaceutical marketing.		 PARALLEL SESSION 2

The Top 10 Best Secrets

of Consumer Marketing.
Janet Winkler - in-sync, Canada Trevor Acreman - Millward Brown, UK

Chair: Allan Bowditch - Ziment, USA

A bold claim, but in this paper you will hear and see how real case studies that demonstrate the importance of emotionally based insights in other markets, can be applied to the pharmaceutical industry and how cutting-edge research techniques really can revolutionize pharmaceutical marketing. Several examples from the Healthcare sector will help delegates to appreciate the value of such research.

Chairs: Alex West - P\S\L Research

Europe, UK and Beatrice Redi - Schering-Plough, Italy
This paper builds on the innovative approaches and latest analytics used by leading consumer companies and provides 10 practical lessons that pharmaceutical marketers and researchers can adopt instantly to defend and justify budgets, maximise return on marketing investment and put marketing/MR at the forefront in
the boardroom.
19.30 - till late

EphMRA Evening Event -‘Crush Party’- taking place in Walt Disney Studio® Park
A fun evening at the heart of Crush's Coaster

>> DAY 3