What are Masterclasses?
EphMRA offers courses and workshops from basic introductions to advanced skills to broaden knowledge and understanding of key areas within the healthcare field.
Our courses are planned to provide a progressive learning module linked to the product lifecycle to meet the needs of market researchers.

EphMRA Masterclasses offer method related courses which focus in-depth on one topic only.

Who is entitled to attend?
Attendance is free to fully registered Conference delegates from EphMRA Full and Associate member companies.

If you are an active EphMRA Committee Member only attending your Committee Meeting and EphMRA AGM (and not staying on for the Conference) then you can attend a Masterclass on a complimentary basis.

Only 1 delegate per Member Company can attend each Masterclass.

Masterclasses are filled on a first come first served basis, and spaces are limited.

The Masterclasses are split into two sessions - the first session on Tuesday 22 June and the second session the next morning on Wednesday 23 June. It is essential that you attend both sessions to gain the full benefit and hence not disrupt other attendees by joining part way through. Please consider this when booking to ensure you can attend both sessions.

If you wish to cancel your workshop attendance (without cancellation fee) then please do so in writing by 12 June 2010. If you fail to turn up, without cancelling under the terms and conditions of registration, you will be invoiced 1400 CHF.

You can send a colleague in your place if you are unable to attend, provided this person is from the same member company.

Programme Outline

NLP (Neuro Linguistic Programming)
This Masterclass aims at giving delegates an overall understanding of the important aspects of NLP. It will dispel the myths and jargons used and demonstrate in a practical way the essential tools of NLP.

We will explore the origins of NLP and the thinking behind the techniques and approaches. You will get to experience some of the techniques yourselves. This workshop will also examine the use of NLP within the research arena and understand the additional value that can be gained from it.

War Gaming
This workshop looks in depth at the use of war gaming to help leverage successful marketing. The aim is to demonstrate how to think strategically about developing pharmaceutical brands and discover how War Gaming can be used to help anticipate competitors’ plans and responses to your own activities. It will also examine how war gaming can help align internal departments and groups behind a common plan.

You will have the opportunity for ‘hands on’ practical experience by participating in a ‘war game’ itself and ultimately gain an insight into its value from an insiders’ perspective.

Research for Devices, Equipment and Formulation options
Innovation in devices, equipment and formulation options is fast moving, both in the therapeutic and prophylactic sectors of the market. Marketing Research has never been more important in determining brand success. This workshop will demonstrate the importance of various research approaches and bring this to life through real case studies.